Skip to content
  • Services

    Services

    Innovate

    • Proof of Concept
    • Pilot Development
    • Product Development
    • In-Sourcing
    • Data Science

    Market Entry

    • Market Sizing and Segmentation
    • Business Intelligence
    • Go-to-Market

    Business Events

    • Virtual Events
    • Conferences
    • Workshops

    Digital Presence

    • Brand Development
    • Brand Identity
    • Content Strategy
    • Content Creation
    • Social Media Strategy

    Future of Work

    • Cultural / Emotional Intelligence
    • Elevate Talent
    • Remote Employee Management

    Future Proofing

    Innovate

    • Proof of Concept
    • Pilot Development
    • Product Development
    • In-Sourcing
    • Data Science

    Market Entry

    • Market Sizing and Segmentation
    • Business Intelligence
    • Go-to-Market

    Business Events

    • Virtual Events
    • Conferences
    • Workshops

    Digital Presence

    • Brand Development
    • Brand Identity
    • Content Strategy
    • Content Creation
    • Social Media Strategy

    Future of Work

    • Cultural Intelligence
    • Elevate Talent
    • Remote Employee Management

    Future Proofing

  • Publications
  • Case Studies
  • About
  • Contact
Connect with us

Case Study:

Market Entry

Business Intelligence for China

How we tap into deep expertise at front-running companies to inform strategy of our clients: a China medtech case.

The Challenge

Industry: Medtech

  • As part of an assignment for the chief economist’s office of a global governmental financial institution, multiple industries in China were to be mapped in order to provide data and insights as  inputs into a governmental strategic plan
  • Our effort was focused on the biotechnology sector in China
  • Objective was to gain insight into level innovation capabilities of one of the largest biotechnology companies in China

The Solution

High Level Insights

  • Our task was to identify and gain insights from a senior board level executive at a specified Chinese biotech firm, who needed to be available for a one on one in-person interview.
  • Within 1 week we found and recruited the executive, flew in  and organized the meeting, as well as arranged for a translator to attend the session.
  • The interview was recorded, and transcribed, providing the client with detailed answers on all the question sets that were prepared.

The Results

0
weeks

Within 2 weeks, as part of a larger global study, we were able to map out key elements of how company level innovation capabilities were realized at this biotech firm.

Screening Profiles

Prior to the interview, a significant portion of the time went into screening the profiles of the executives and to understand which person would be the most appropriate person to interview.

Comparison Report

This report, together with inputs on other industries, allowed the client to compare different technology industries and how company level innovation capabilities are developed and expanded.

'Contact me to find out how we can assist you gathering relevant intelligence for your organisation.'
Michel Mol Partner - Amsterdam

Other Case Studies

Digital Presence / Brand Development

READ MORE

Future of Work / Elevate Talent

READ MORE

Future of Work / Elevate Talent

READ MORE

Innovate / Proof-of-Concept

READ MORE

Innovate / Pilot and Product Development

READ MORE

Market Entry / Business Matching

READ MORE

Market Entry / Go-to-market

READ MORE

Market Entry / Market Assessment

READ MORE

Virtual Roadshow

READ MORE

Virtual Events

READ MORE

Cultural Competence

READ MORE

Workshop

READ MORE

Conference

READ MORE
  • Innovate
  • Market Entry
  • Business Events
  • Digital Presence
  • Future of Work
  • Future Proofing
Menu
  • Innovate
  • Market Entry
  • Business Events
  • Digital Presence
  • Future of Work
  • Future Proofing

Amsterdam

Bangkok

Hanoi

Ho Chi Minh City

Jakarta

Hong Kong

Singapore