Connect, communicate & captivate.
In today’s overcrowded digital landscape, you have only one chance to make an excellent first impression. A recent study of Nielsen, for instance, claims that a brand’s site is your second most trusted form of advertising next to word- of- mouth. Last year, marketers spent over $89 billion on social media advertising and marketing. Why? Because social media is where your audience is, it’s where they want to learn more about you.
Let us help you to create a fully digital customer decision journey with a strong and compelling brand story with content based on personalities, on all screens and various platforms, leading to an impressive site that tells a brand story, leading to e-commerce where customers can transact.
Brand positioning is the process of setting your business apart from your competitors in a way that builds preference for you among your target audience. Its goals are to associate your firm with an idea or category in the minds of people who might buy your services or products.
When you have a well-defined brand position, your firm has many advantages:.
- It allows you to focus on a specific target market
- It clarifies how you are different from your competitors
- It shows you how to win new clients
- It drives creative decisions
Successful brands are those who creatively communicate their offerings in design and messaging. A strong brand identity forms the foundation for all your marketing and brand awareness efforts. Your brand identity consists of your business name, the design of your logo, your tone of voice, and your colours, shapes and graphics. Your brand identity should be created once your brand story (mission, vision, values, positioning) has been established.
The customer’s goal is not to find you; it is to find answers.
Digital marketing today has two masters: customers and search engines. It’s the delicate dance you do with your content that allows you to serve both. Ultimately, a prospect or customer will know you, but to be found, the company’s content must rank in search.
Content strategy should be the centrepiece of your marketing plan. When content attracts and informs, it compels customers to take the desired actions.
The content strategy discovery process uncovers stories about your business, your employees and your customers that increase brand awareness and engagement.
Content strategy dissects each stage of the buyer’s journey and designs quality content that focuses on their needs as they move toward a purchase. A defined content strategy and continual analysis puts focus on each of these stages and makes for better outcomes of business objectives.
A good strategy is only as good as its execution. If you lack the Human Resources to execute our strategy, please do not hesitate to contact us. We have an extensive network of accomplished writers, designers, social media experts, videographers, photographers and creative directors to co-create your stories, campaigns and experiences in the best way possible.
Social Media Strategy
If you don’t know what’s being said, how can you effectively manage your brand reputation online? And how can you ensure that your key messages are being heard by the people you most want to talk to?
Even if you’re not actively involved in social media, other businesses are, including your competitors, and most likely, a significant proportion of your customers. Failing to understand that this is where many people hold conversations, means you’re not part of the discussion, and you can’t influence what happens.
The key is to have a social media strategy in place that is actionable and understands your customers; it helps you to engage with your customers and prospects on the platforms where they are and where they are not. The best strategies have consumer-led insights at their heart and make creating content conversations and even conversions much easier to generate.