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Case Study:

Market Entry

Go-to-Market Vietnam

How we help companies find and assess acquisition targets cross-border: a Japan-Vietnam case in the construction industry.

The Challenge

Industry: Construction

  • A Japanese construction company was interested in acquiring one of the top construction firms in Vietnam.
  • Client needed our analysis to find out which company was the best acquisition target
  • To get a good understanding of top 10 companies (with particular focus on the top 3) in the country, both quantitative and qualitative information was required.

The Solution

Expert Interviews

  • Project team included in-market analyst fluent in Vietnamese, to support expert interviews and desk research.
  • The client provided the questions sets, which were reviewed and sharpened. This served as a basis for high level, quality interviews with front line executives.
  • All of our experts were vetted and interviews were all done remotely and recorded for analysis.

The Results

0
expert interviews
  • Based on 11 high quality expert interviews with executives from the top construction firms, as well as the ministry of construction, we were able to:
    • Obtain high level insights into the operations of the top construction companies
    • Get a clear picture of the financial strength and technological advances within the top tier
    • Understand what the key differences were between these companies
    • Provide sufficient data points for the client to make decisions about the acquisition potential of these construction firms
  • The work was completed within a month with translated transcripts of the conversations and detailed explanations.
'Looking to expand into Vietnam? We can assist you on the ground, with local knowledge and expertise.'
Liang Tan CEO and Managing Consultant - Singapore

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