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Publications

Articles

Why your company needs data science now: Strategies to make your business future proof

Liang Tan

It is about people: Data scientists love science, research, critical thinking, and getting the job done. There is an urgent need for dialogue between business and marketing professionals and data scientists — particularly when it comes to managing expectations, setting boundaries, and alignment when tackling a business challenge. Embrace data science: Most of those businesses were

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Want to improve your customer service — Here are some tips to provide a 5 star hospitality experience

Oky Ceelen

What is 5 star hospitality service? Offer supreme service to show your professionalism Show genuine interest to understand your customer better Exceed expectations to add value to your business How to build service excellence and consistency What is 5 star hospitality service? If there is one industry where customer service is of utmost importance, it

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Offshoring in the time of COVID-19 — why and how companies can address it

Paul E Tan

Why offshoring? What will the future look like? How does offshoring impact current employees? How should companies mitigate potential cultural impact and media coverage? How can employees minimize the negative effects of offshoring on their own situation? How should companies approach offshoring? Introduction In the few short months of early 2020, COVID-19 has resulted in

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Vietnam is within reach of China’s market growth rate. Here’s why and how your business can enter the Vietnamese market.

Liang Tan

China may not seem as favourable for market growth in the post-COVID era Vietnam may begin a stiff competition with China for foreign investment and trade Entrepreneurs and businesses may want to take advantage of the Vietnamese market as the country enters an economic boom There are some things to consider when attempting to begin

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There has been an explosion of virtual events due to the Covid-19 virus. Don’t join the long line of organisations damaging their brands by producing mediocre virtual events.

Nigel Brown

Getting back to basics, the purpose of your meeting Differences between virtual vs face-to-face meetings Identifying the right platform(s) Rehearse, rehearse, rehearse! Converting your virtual audience to a face-to-face audience post Covid-19 Getting back to basics: the purpose of your meeting 70% of meeting planners will shift upcoming face-to-face meetings to a virtual meeting. This

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Case Studies

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Future of Work / Elevate Talent

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Innovate / Pilot and Product Development

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Market Entry / Business Intelligence

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